{"id":15635,"date":"2020-12-09T10:39:11","date_gmt":"2020-12-09T09:39:11","guid":{"rendered":"http:\/\/develope.midsummersolarroofs.se\/mfn_news\/new-sales-focus-in-midsummers-management-team\/"},"modified":"2023-10-27T08:09:38","modified_gmt":"2023-10-27T06:09:38","slug":"new-sales-focus-in-midsummers-management-team","status":"publish","type":"mfn_news","link":"https:\/\/midsummer.se\/en\/mfn_news\/new-sales-focus-in-midsummers-management-team\/","title":{"rendered":"New sales focus in Midsummer\u2019s management team"},"content":{"rendered":"<div class=\"mfn-preamble\"><strong>Midsummer welcomes Christoffer L\u00f6fquist, Business area manager solar panels, to the company\u2019s management team to reflect Midsummer\u2019s new main focus on solar panels. Christoffer has been working at Midsummer since 2018 with building an organization around sales and marketing of solar panels. The change takes effect December 11.<\/strong><\/div><p><span><span>\u201cChristoffer has important experiences from both strategic sales work to installation and customer satisfaction and is a key person in the development of Midsummer\u2019s sales and marketing organization\u201d, said Sven Lindstr\u00f6m, CEO, <a href=\"https:\/\/midsummer.se\/en\/ir\/corporate\/\" rel=\"nofollow\">Midsummer<\/a>. \u201cTo have him become a part of the management team reflects the reorganization we have done making solar panels Midsummer\u2019s main business.\u201d<\/span><\/span><\/p>\n\n<p><span><span>Christoffer L\u00f6fquist has a Master of Science in industrial economics from Lund University&#39;s Faculty of Engineering and has worked at Midsummer since 2018. He is Business Area Manager for Solar Panels and his department is responsible for web development, marketing, sales, installation, aftermarket and customer satisfaction. Christoffer started as Midsummer\u2019s first solar panel sales representative and as the sales have increased, he has scaled the organization. After his degree Christoffer worked at SJ for four years, the first year as a management trainee then on various leading positions within B2B, being responsible for sales and digital development.<\/span><\/span><\/p>\n\n<p><span><span>\u201cIt feels exciting to take place in Midsummer\u2019s management team and I look forward to contribute to further strengthen our already clear focus on selling our discrete solar panels\u201d, said Christoffer L\u00f6fquist. \u201cMidsummer is in an exciting expansion phase and for each new installation we make, we contribute even more to the global sustainable transition. That makes me proud and motivated.\u201d<br\/>\n<br\/>\nAfter the change, Midsummer\u2019s management team consists of:<br\/>\n<br\/>\nSven Lindstr\u00f6m, CEO<br\/>\nEric Jaremalm, CFO<br\/>\nKlara Takei, Head of Research and Development Projects<br\/>\nAlex Witt, Chief Operating Officer<br\/>\nMaria Huttunen, Head of Design<br\/>\nLinda Sj\u00f6lander, HR Manager<br\/>\nHelena Engelbrecht, Head of Communications<br\/>\nTorbj\u00f6rn Andersson, Process Manager<br\/>\nChristoffer L\u00f6fquist, Business Area Manager Solar Panels<br\/>\n<br\/>\n<br\/>\n<strong>For further information, please contact:<\/strong><br\/>\nHelena Engelbrecht<br\/>\nHead of Communications, Midsummer<br\/>\nE-mail: <a href=\"mailto:helena.engelbrecht@midsummer.se\" rel=\"nofollow\">helena.engelbrecht@midsummer.se<\/a><br\/>\nPhone: +46 76\u00a0789 77 78<\/span><\/span><br\/>\n\u00a0<\/p>\n\n<p><span><strong><span><span>About Midsummer<\/span><\/span><\/strong><br\/>\n<span><span>Midsummer\u00a0develops and markets solar panels directly to end customers from its own production. With the products <\/span><\/span><a href=\"https:\/\/midsummersolarroofs.se\/midsummer-slim\/\" rel=\"nofollow\"><span><span>Midsummer SLIM<\/span><\/span><\/a><span><span>, <\/span><\/span><a href=\"https:\/\/midsummersolarroofs.se\/midsummer-wave\/\" rel=\"nofollow\"><span><span>Midsummer WAVE<\/span><\/span><\/a><span><span> and <\/span><\/span><a href=\"https:\/\/midsummersolarroofs.se\/midsummer-bold\/\" rel=\"nofollow\"><span><span>Midsummer BOLD<\/span><\/span><\/a><span><span> he customers get light, thin and discrete solar panels that result in aesthetically pleasing solar roofs with a 90 % smaller carbon footprint compared to conventional solar panels.<\/span><\/span><br\/>\n<br\/>\n<span><span>Midsummer is also a leading developer and supplier of advanced solar energy technology solutions for the production and installation of thin film solar panels. Its business offering includes equipment for cost-effective manufacturing of thin film solar cells as well as building-integrated photovoltaic\u00a0(BIPV) solutions. Midsummer\u2019s\u00a0<\/span><\/span><a href=\"https:\/\/midsummer.se\/products\/duo-turnkey-system\/\" rel=\"nofollow\"><span><span>DUO system<\/span><\/span><\/a><span><span>\u00a0has taken the position as the most widespread manufacturing tool for flexible CIGS solar cells in the world.<\/span><\/span><br\/>\n<br\/>\n<span><span>Midsummer\u2019s technology is based on a rapid process for the production of durable, flexible CIGS solar cells using sputtering of all layers of the solar cell in a sealed vacuum chain. The Company\u2019s share (MIDS) is traded on Nasdaq First North Premier Growth Market with G &amp; W Fondkommission as Certified Adviser, phone: +46 (0)8-503\u00a0000\u00a050, email:\u00a0<\/span><\/span><a href=\"mailto:ca@gwkapital.se\" rel=\"nofollow\"><span><span>ca@gwkapital.se<\/span><\/span><\/a><span><span>. For more information, please visit:\u00a0<\/span><\/span><a href=\"https:\/\/midsummer.se\/\" rel=\"nofollow\"><span><span>midsummer.se<\/span><\/span><\/a><\/span><\/p><div class=\"mfn-footer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Midsummer welcomes Christoffer L\u00f6fquist, Business area manager solar panels, to the company\u2019s management team to reflect Midsummer\u2019s new main focus on<span class=\"more\">&#8230;<\/span><\/p>\n","protected":false},"template":"","class_list":["post-15635","mfn_news","type-mfn_news","status-publish","hentry","mfn-news-tag-mfn-ci","mfn-news-tag-mfn-lang-en","mfn-news-tag-mfn-type-ir","mfn-news-tag-mfn","mfn-news-tag-mfn-ci-staff"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New sales focus in Midsummer\u2019s management team - Midsummer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/midsummer.se\/en\/mfn_news\/new-sales-focus-in-midsummers-management-team\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New sales focus in Midsummer\u2019s management team - 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