The newly launched website Midsummer.se/en focuses on user-friendliness and presents the company well adapted to the target group, which is primarily investors and B2B. The link between Midsummer.se and the consumer-focused website Midsummersolarroofs.se has also been simplified and is now navigated with increased agility.
"Since the turn of the year, we have begun an extensive work to sharpen our business plan and clarify our communication. The English web page is an important part of this work, as it is our digital display window for international visitors”, said Helena Engelbrecht, Head of Communications, Midsummer. “Our goal is to be informative, inspiring and easy to understand. A personal digital welcome that guides the visitor in our cool but sometimes complex world of technology, design and sustainable energy.”
New Midsummer.se was first launched in Swedish in May. The website has been developed in collaboration with Getsocial.