Interest in Midsummer has been strong among investors, the media and the public since the company's IPO in June 2018, as well as the launch of the new consumer product range Midsummer Solar Roofs. Midsummer now takes a firmer grip of its PR and IR work with the goal of increasing its visibility further, strengthening the Midsummer and Midsummer Solar Roofs brands and driving public opinion.
"Midsummer has grown by 460 percent in five years and has received a lot of attention from both the media and among investors," said Sven Lindström, CEO, Midsummer. "Helena Engelbrecht's broad experience in both corporate communications, place branding and marketing PR will be an important part of our continued journey to strengthen Midsummer in both the Swedish and international markets".
Helena Engelbrecht is a trained journalist and has spent the last ten years working with communications and social media in various roles, most recently as PR and Social Manager at Publicis Media. Prior to that she worked in Åre with PR, destination development and place branding for e.g. Åre Destination and Skistar. She has also run her own business in the same area of expertise.
"Having worked extensively with the "Sweden" brand internationally in previous roles, I know how proud we can be of our industry, technology and energy production," said Helena Engelbrecht, Head of Communications, Midsummer. "Midsummer is an exceptionally interesting company that is at the forefront in terms of innovation and technology within renewable energy. I am proud to become a part of the Midsummer team and to further strengthen the visibility of the Midsummer brand both locally and globally and towards investors",
Ms. Engelbrecht took up her position on October 14 and will be part of Midsummer's management team.
For images, please visit: https://midsummer.se/press/media-gallery/
For further information, please contact:
Phone: +46-8-525 09 610
Head of Communications, Midsummer
Phone: +46 73 532 25 29
Midsummer is a leading developer and supplier of advanced solar energy technology solutions for the production and installation of thin film solar panels. Its business offering includes equipment for cost-effective manufacturing of thin film solar cells as well as building-integrated photovoltaic (BIPV) solutions. Midsummer's production process for thin film solar cells has a minimal carbon footprint compared to other production processes for solar modules. Midsummer's DUO systemhas taken the position as the most widespread manufacturing tool for flexible CIGS solar cells in the world.
Midsummer develops and markets solar panels directly to end customers from its own production and via contract manufacturers. The energy producing metal roof Midsummer solar roofs is supplied with integrated solar panels for ease of installation. Midsummer's lightweight, thin and flexible solar panels makes for an aesthetically pleasing solar roof that is also suitable to walk on.
Midsummer's proprietary technology is based on a rapid process for the production of flexible thin film solar cells using sputtering of all layers of the solar cell. The Company's share (MIDS) is traded on Nasdaq First North Growth Market with G & W Fondkommission as Certified Adviser, phone: +46 (0)8-503 000 50, email: email@example.com. For more information, please visit: https://midsummer.se